Kate Upton’s Denim Story


It was a hot summer evening yesterday at the Express Time Square flagship store where Kate Upton made her appearance to launch a new fall denim campaign for the brand. You may recognize Kate’s face from her stunning photos in Sports Illustrated Swimsuit Issues (check out Zero Gravity shots!), June2013 Vogue cover or commercials for David Yurman and Sam Edelman. She was also a face of Guess (2010-2011) and this year she starred next to Cameron Diaz in the comedy ‘The Other Woman” (beware cheating guys!). Few months ago, she became a brand ambassador for clothing line Express and their new jeans collection. How thrilling! However, it was yesterday when she officially launched her campaign at Time Square Express store and I was there! 


Kate looked cute in her Express mid-rise white ankle jean leggings (her favorite this summer!), short sleeve baroque lace tee (love it!) and turquoise heels. She talked about her new venture with Express, how she grew up with this brand, her love for denim, her style and excitements about being a spokesperson for Express (watch this!)

She also took time to answer my question on Twitter #AskKate (yeah!) about how she would achieve a glamorous look with denim as a starting point. Her response was short and sweet (below)! Check out my tweet!

. A good pair of heels and a bright colored lip!

So how would you answer this question? Please leave a comment and let me know!


  1. Hey that sounded like a great event! I will have to remember to pop in to EXPRESS and check out her line. And love her response to your tweet!

    Allie of ALLIE NYC


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