Every woman needs a dress that makes her feel fabulous. And, if we can get it at a fabulous price, it make us even happier. Hey, we all deserve it! Perfect fit, feminine flare, modern cut, trendy color, stylish print – the dress that brings our inner sex appeal, makes us feel confident and ready to impress, no matter where we’re heading to! The office, cocktail party, romantic rendezvous, date with girlfriends, sister’s wedding or weekend getaway – the dress is a part of our story, the one with a happy ending, of course!

Spring is this time of the year that naturally brings the crave for a change, new beginning, time to refresh and update our closet. The hunt for a new perfect dress (or two) begins now! Where? Dressbar pop-up shop located at 102 Fifth Avenue in New York City. And that’s where we shopped and celebrated the femininity, fun, and functionality of the dress together with Marie Claire Magazine and Dressbarn Creative Director of Design Etta Granata.

Curious to see how it was? Watch the video below.

Dressbar is a new dress destination launched by Dressbarn last month and it definitely doesn’t need an “n” to prove it’s fashionable! It offers an exceptional in-store and digital experience featuring exclusive designer collaborations: LUXE by Carmen Marc Valvo, Lovely by Adrianna Papell, Mixt by Heidi Weisel. In this spring Dressbar collections, you will find lush floral prints, bright fresh hues, versatile silhouettes and current styles: all of excellent quality yet at affordable prices. To complement your dress you can choose from variety of exquisite jewelry by Celeste and Satu Greenberg of Tuleste.

What’s totally innovative about Dressbar in-store shopping are integrated iPads (Kramer Design Group) that elevate customer’s experience to the next level. Browsing the website, you will notice advice from experts, “fashion fixes” or “how fitting” sections that provide useful tips on your wardrobe dilemmas, all in an engaging way. Dressbar takes yet another step further to help you pick that perfect dress. You can search by occasion but also, what’s witty and new, by mood. So go to the website to check out what dress to wear when you feel “Caffeinated”! If you’re in NYC, stop by Dressbar at 102 5th Avenue. It stays open until June. Happy shopping!

Have a fashionable day everyone!